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Understanding China’s digital and social media landscape
China is the world’s most populated country, with over 1.3 billion inhabitants. It also maintains the world’s second largest economy, on track to become the largest by 2016. This growth has...
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How To: Facebook’s Enhanced Post Targeting
Last year Facebook launched enhanced post targeting which enabled Page owners to target posts based on gender, relationship status, educational status, interested in, age, location and language....
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The Rise of Social Media Advocacy
A funny thing happening on the way towards widespread adoption of social media marketing: The use of global social networks as traditional publishing — and hence brand marketing — platforms was rightly...
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Best Fashion Brands in Social Media
The Top 15 Social Media Fashion Brands Here at Dachis Group we love fashion and design. So we thought we’d take a look at what our big data social analytics platform revealed about the best fashion...
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Building a Social Media Center of Excellence
One of the most significant trends in enterprise social media recently has been the growth of companies creating dedicated centers of excellence (CoE) to drive improved results, consistency, and...
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The 10 Most Social Gaming Companies
We have quite a few gamers at Dachis Group. That’s why it’s a pleasure for us to use our real time marketing platform to bring you the top 10 gaming publishers as they rank in social performance. To...
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Can brands be human?
“I’m only huuu-man / Of flesh and blood I’m made / Huuu-man / Born to make…mistakes…” – “Human,” The Human League, 1986 One of the biggest supposed benefits of social media has been its potential to...
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Athletes in Social Media: An Untapped Marketing Resource
How To Activate & Manage Athletes in Social Media Whether it’s through time-shifting, ad-blocking, or carefully timed bathroom breaks, consumers have mastered the art of ignoring advertisements. In...
View ArticleWelcome to Disney's Twitterverse
News broke yesterday that Disney has signed a deal with Netflix to allow digital distribution of its entire catalog of movies via the Netflix’s streaming movie service. The news got us excited to see...
View ArticleHow to Inspire Employee Advocacy
A few weekends ago, I found myself in the heart of Union Square among the brightly colored, expertly fitted yoga pants at Lululemon. Waiting patiently to pick up my hemmed pants, I watched as other...
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